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What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped

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What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped
Overview
Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers,"Business Weekdubbed it. There, executives from top corporations pay...

The book, What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped [Bulk, Wholesale, Quantity] ISBN# 9780812932034 in Paperback by McMath, Robert M.;Forbes, Thomas R. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
6/29/1999
Paperback, Unabridged
Crown Publishing Group
Comics & Graphic Novels
256
9780812932034
081293203X
0.5" H x 8.48" L x 5.49" W
0.6700
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What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped

What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped

Paperback
Thomas R. Forbes; Robert M. McMath
Crown Publishing Group