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Why Customers Do What They Do: Who They Are, Why They Buy, and How You Can Anticipate Their Every Move

Hardcover
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Why Customers Do What They Do: Who They Are, Why They Buy, and How You Can Anticipate Their Every Move
Overview
A chief analyst at the NPD Group delivers a breakthrough branding and sales strategy that speaks the customer's languageMarshal Cohen, one of the foremost authorities on consumer behavior, gives managers responsible for branding, marketing, and sales...

The book, Why Customers Do What They Do: Who They Are, Why They Buy, and How You Can Anticipate Their Every Move [Bulk, Wholesale, Quantity] ISBN# 9780071460361 in Hardcover by Cohen, Marshal may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
10/26/2005
Hardcover, Unabridged
McGraw-Hill Companies, The
Business & Economics
240
9780071460361
0.81" H x 9.08" L x 6.19" W
0.9300
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Why Customers Do What They Do: Who They Are, Why They Buy, and How You Can Anticipate Their Every Move

Why Customers Do What They Do: Who They Are, Why They Buy, and How You Can Anticipate Their Every Move

Hardcover
Marshal Cohen
McGraw-Hill Companies, The