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Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

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Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
Overview
Most companies overlook the psychology of gender when developing and marketing their products, but in Why She Buys Bridget Brennan provides a "highly readable road map to help marketers and salespeople understand women's beliefs, values, and sensitiv...

The book, Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers [Bulk, Wholesale, Quantity] ISBN# 9780307450395 in Paperback by Brennan, Bridget may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
9/13/2011
Paperback, Unabridged
Crown Publishing Group
Comics & Graphic Novels
320
9780307450395
0307450392
0.75" H x 7.98" L x 5.19" W
0.5300
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Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

Paperback
Bridget Brennan
Crown Publishing Group