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Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

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Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
Overview
If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. The...

The book, Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers [Bulk, Wholesale, Quantity] ISBN# 9780307450388 in Hardcover by Brennan, Bridget may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
7/7/2009
Hardcover, Unabridged
Crown Publishing Group
Business & Economics
336
9780307450388
0307450384
1.24" H x 9.46" L x 5.7" W
1.1900
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Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

Hardcover
Bridget Brennan
Crown Publishing Group