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Winning at New Products: Creating Value Through Innovation

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Winning at New Products: Creating Value Through Innovation
Overview
For more than two decades, Winning at New Productshas served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth...

The book, Winning at New Products: Creating Value Through Innovation [Bulk, Wholesale, Quantity] ISBN# 9780465025787 in Paperback by Cooper, Robert G. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
7/12/2011
Paperback, Unabridged
Basic Books
Business & Economics
448
9780465025787
0465025781
0.42" H x 9.24" L x 6.09" W
1.1000
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Winning at New Products: Creating Value Through Innovation

Winning at New Products: Creating Value Through Innovation

Paperback
Robert G. Cooper
Basic Books