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Wordcraft: The Art of Turning Little Words into Big Business

Paperback
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Wordcraft: The Art of Turning Little Words into Big Business
Overview
InWordcraft, Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how Five major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM's "e-business." Behind each name is an account of h...

The book, Wordcraft: The Art of Turning Little Words into Big Business [Bulk, Wholesale, Quantity] ISBN# 9781400051052 in Paperback by Frankel, Alex may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
3/22/2005
Paperback, Unabridged
Crown Publishing Group
Comics & Graphic Novels
256
9781400051052
0.59" H x 7.93" L x 5.28" W
0.4100
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Wordcraft: The Art of Turning Little Words into Big Business

Wordcraft: The Art of Turning Little Words into Big Business

Paperback
Alex Frankel
Crown Publishing Group