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Avon: Building the World's Premier Company for Women

ISBN 9780471787235
List Price $23.50 Priced from $13.63 - $15.51
$23.50
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9780471787235
A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization—with almost five million representatives in more than 140 countries.
Paperback
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A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization—with almost five million representatives in more than 140 countries.
Overview
A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization—with almost five million representatives in more than 140 countries. AVON: Building the World's Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kinds—especially to women. Through this entertaining journey, you'll not only learn the colorful Avon story, but also see how every company, big or small, can benefit from its unique approach to sales and product development. By providing women with an unlimited opportunity for career success, Avon harnessed the power of a committed sales force to win customers and grow the business. The company's success story is testimony to the importance of focusing on your core business while recognizing the changes taking place with your customers and the environment. —Mary Sammons, President and CEO, Rite Aid Corporation The book is an excellent primer on how to successfully make alternative forms of distribution work. —Allen Burke, Director of Merchandising, QVC, Inc. The author's incisive revelations . . . capture the extraordinary personalities and entrepreneurial strategies of one of America's most spellbinding success stories. —Annette Green, President Emeritus, The Fragrance Foundation

The book, Avon : Building the World's Premier Company for Women [Bulk, Wholesale, Quantity] ISBN# 9780471787235 in Paperback by Klepacki, Laura may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Detail
More Information
Price 23.50
Shipping Weight 0.670000
Publisher Wiley & Sons, Incorporated, John
ISBN-13 9780471787235
ISBN-10 047178723X
Product Dimensions 0.81 H x 8.7 L x 5.46 W
Pages 264
Format Paperback
Publication Date May 18, 2006
Language English
Category Business & Economics
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