Blue Ocean Classics
Price each $12.99
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Blue Ocean Strategy highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow.
In Red Ocean Traps, Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans).
Blue Ocean Leadership applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource--time.
This collection is the ideal start, or refresher, for creating more blue oceans.
The book, Blue Ocean Classics [Bulk, Wholesale, Quantity] ISBN# 9781633697379 in Hardcover by W. Chan Kim;Renee Mauborgne may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
|Publisher||Harvard Business Review Press|
|Product Dimensions||0.7 H x 6.6 L x 4.4 W|
|Publication Date||Aug 5, 2019|
|Category||Business & Economics|