Share this Product
Blue Ocean Classics

Hardcover

As low as $12.99

To Send this product to multiple people, please enter the email addresses separated by a comma ",":

Blue Ocean Classics

ISBN 9781633697379
List Price $19.99 Priced from $10.59 - $12.99
$19.99
In stock
SKU
9781633697379
W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking blue ocean strategy, a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review.
Hardcover
This product qualifies for FREE US Ground Shipping on orders over $100.
  • Price each $12.99
  • Subtotal $324.75
W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking blue ocean strategy, a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review.
Overview
W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking blue ocean strategy, a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review.

Blue Ocean Strategy highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow.

In Red Ocean Traps, Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans).

Blue Ocean Leadership applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource--time.

This collection is the ideal start, or refresher, for creating more blue oceans.

The book, Blue Ocean Classics [Bulk, Wholesale, Quantity] ISBN# 9781633697379 in Hardcover by W. Chan Kim;Renee Mauborgne may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Detail
More Information
Price 19.99
Shipping Weight 0.500000
Publisher Harvard Business Review Press
ISBN-13 9781633697379
Product Dimensions 0.7 H x 6.6 L x 4.4 W
Pages 144
Format Hardcover
Publication Date Aug 5, 2019
Language English
Category Business & Economics
Price Match
Blue Ocean Classics

Hardcover

As low as $12.99

We pride ourselves on delivering quality experiences, but we recognize that value is a factor when making a purchase. If you find a retailer that has a better advertised price than our website, let us know and we will do our best to match it. Visit our Terms and Conditions to see our full price match policy.

Fill out the form below and we will contact you within 1 business day.