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Buyology: Truth and Lies about Why We Buy

ISBN 9780385523899
List Price $15.00 Priced from $7.50 - $9.30
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9780385523899
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?
Paperback
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How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?
Overview
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them? In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores: Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves? Can Cool brands, like iPods, trigger our mating instincts? Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product? Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced – or turned off – by marketers' relentless attempts to win our loyalty, our money, and our minds.

The book, Buyology: Truth and Lies about Why We Buy [Bulk, Wholesale, Quantity] ISBN# 9780385523899 in Paperback by Lindstrom, Martin may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
More Information
Shipping Weight 0.4800
Publisher Knopf Doubleday Publishing Group
ISBN-13 9780385523899
ISBN-10 0385523890
Product Dimensions 0.7 H x 7.99 L x 5.14 W
Pages 254
Format Paperback
Publication Date Feb 1, 2010
Language English
Category Business & Economics
About the Author

Consumer Advocate Lindstrom emerges from marketing and branding jungle; he has a fresh perspective. Times have changed and a new, more enlightened, more respectful way of marketing to consumers needs to be addressed. The challenge is clear. Consumers now dictate to brands how they want to be spoken to. The king is dead. Long live the king.

In particular is the thorny issue of consumer manipulation. Most know it's going on, this is nothing new. What is new, though, is the voice that is prepared to speak out and challenge this marketing status quo. Brandwashed, his latest bestseller, is a full-frontal exposé of the wanton trickery employed by many conglomerates, iconic brands included, to squeeze dollars out of their loyal customers. Lindstrom, using , t's not as easy as he thinks. (When is it not.)

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