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Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust

ISBN 9780749486501
List Price $25.95 Priced from $13.75 - $16.87
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9780749486501
Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction.
Paperback
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Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction.
Overview
Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response.

This book turns the traditional crisis management approach on its head, starting by understanding changing consumer behaviours and the new 'threat' for brands, then outlining practical steps to prepare, synchronize and execute a coordinated brand response across all channels - under pressure. It reveals why we love to hate our favourite brands, how to recognize a day to day problem from a crisis, and offers valuable advice, such as using influencers and brand advocates to address social media trolls, rumours and the impact of fake news. With unique case studies, interviews and anecdotes from global leaders, Communicate in a Crisis will embed a bottom-up culture of long-term reputation management, always ready to face the unexpected.

The book, Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust [Bulk, Wholesale, Quantity] ISBN# 9780749486501 in Paperback by Kate Hartley may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Detail
More Information
Price 25.95
Shipping Weight 0.800000
ISBN-13 9780749486501
Product Dimensions 0.7 H x 9.21 L x 6.14 W
Pages 264
Format Paperback
Publication Date Aug 27, 2019
Language English
Category Business & Economics
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