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Dataclysm: Who We Are (When We Think No One's Looking)

ISBN 9780385347372
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9780385347372
An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making
Hardcover
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An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making
Overview
An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are. For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers. In this daring and original book, Rudder explains how Facebook likes can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible. Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.

The book, Dataclysm: Who We Are (When We Think No One's Looking) [Bulk, Wholesale, Quantity] ISBN# 9780385347372 in Hardcover by Rudder, Christian may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
More Information
Shipping Weight 1.5700
Publisher Crown Publishing Group
ISBN-13 9780385347372
ISBN-10 0385347375
Product Dimensions 1.2 H x 9.5 L x 6.5 W
Pages 300
Format Hardcover
Publication Date Sep 8, 2014
Language English
Category Business & Economics
About the Author

Christian Rudder is co-founder and President of OkCupid and author of the popular blog OkTrends. He graduated from Harvard in 1998 with a degree in math and later served as creative director for SparkNotes. He has appeared on Dateline NBC and NPR's "All Things Considered" and his work has been written about in the New York Times and the New Yorker, among other places. He lives in Brooklyn with his wife and daughter.

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