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Hooked: How to Build Habit-Forming Products

ISBN 9781591847786
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9781591847786
In today’s world, products are everywhere. TV shows are constantly interrupted by commercials and magazines are filled with just as many product advertisements as articles. With so many different products out there, how do we determine what products work and which ones don’t?
Hardcover
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In today’s world, products are everywhere. TV shows are constantly interrupted by commercials and magazines are filled with just as many product advertisements as articles. With so many different products out there, how do we determine what products work and which ones don’t?
Overview
In today’s world, products are everywhere. TV shows are constantly interrupted by commercials and magazines are filled with just as many product advertisements as articles. With so many different products out there, how do we determine what products work and which ones don’t? The ones that millions buy versus the ones that fade away? In this bestselling book, Nir Eyal takes a close and fascinating look at the science of products, helping both marketers and consumers understand why people buy what they buy. Using years of consumer research, experience and consulting, Eyal delves deeply into the Hook Model, which is a simple process that drives much of what causes people to purchase certain products. Thanks to the four steps of the Hook Model, companies and their marketers are able to envelop consumers into “hook cycles.” With the use of these cycles, companies don’t have to expend lots on advertising. Instead they keep customers and clients continuously caught up in these product cycles. In addition to dedicated study into the theories and models that make up product behavior, Eyal also offers practical knowledge, actionable steps and real-life examples of these product behaviors taking place. Hooked is recommended for not only companies, marketers, designers and product managers, but also anyone interested in knowing the influence of products. Purchase this and other business books in bulk from BookPal for your next company strategy meeting, organizational onboarding session or outreach event. BookPal, the leading distributor of bulk books, makes purchasing brand-new books easy thanks to affordable wholesale pricing. Browse our extensive catalog of wholesale books today! ISBN 9781591847786 Hardcover Author: Nir Eyal

The book, Hooked: How to Build Habit-Forming Products [Bulk, Wholesale, Quantity] ISBN# 9781591847786 in Hardcover by Eyal, Nir may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
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Shipping Weight 0.8000
Publisher Portfolio
ISBN-13 9781591847786
ISBN-10 1591847788
Product Dimensions 1.1 H x 8.3 L x 5.6 W
Pages 256
Format Hardcover
Publication Date Nov 3, 2014
Language English
Category Business & Economics
About the Author

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

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