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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World

ISBN 9780062273062
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9780062273062
New York Times bestselling author and social media guru Gary Vaynerchuk maps out the social media marketing strategies that have put him on the radar of Businessweek as one of the top 20 people every entrepreneur should follow and on CNN as one of the top 25 tech investors on Twitter.
Hardcover
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New York Times bestselling author and social media guru Gary Vaynerchuk maps out the social media marketing strategies that have put him on the radar of Businessweek as one of the top 20 people every entrepreneur should follow and on CNN as one of the top 25 tech investors on Twitter.
Overview
New York Times bestselling author and social media guru Gary Vaynerchuk maps out the social media marketing strategies that have put him on the radar of Businessweek as one of the top 20 people every entrepreneur should follow and on CNN as one of the top 25 tech investors on Twitter. In the same trademark style of Crush It! and The Thank You Economy, Jab, Jab, Jab Right Hook explains the secret to converting traffic to sales in a noisy, social world. Managers and marketers plan social media strategies with one major goal in mind: to launch a campaign or make a sale that’ll knock out the competition (or as Vaynerchuk would call it, land a “right hook”). Even businesses committed to “jabbing” — patiently engaging with former, current, and potential customers to build relationships — want to land that knockout punch that will take down their competition or customer resistance in one blow. Right hooks increase conversion rates and show results. Except sometimes, they don’t. The evolution of social media has forever changed our digital world and the winning combinations of jabs and right hooks is different now, but Vaynerchuk shows that communication is still key. Context matters more than ever before because it’s not just about making high-quality content — it’s about developing high-quality content that is perfectly suited for specific social media platforms and mobile devices. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World is the perfect book for large companies, small businesses and national corporations that want to stand out and succeed in the digital age where social media is key to building client relationships. BookPal is dedicated to helping clients buy bulk books for sale and locating cheap bulk books at a discounted price. Companies can buy books in wholesale online (minimum quantity book order of 25 copies of print). ISBN 9780062273062 Hardcover Author: Gary Vaynerchuk

The book, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World [Bulk, Wholesale, Quantity] ISBN# 9780062273062 in Hardcover by Vaynerchuk, Gary may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
More Information
Shipping Weight 1.4200
Publisher HarperCollins Publishers
ISBN-13 9780062273062
ISBN-10 006227306X
Product Dimensions 0.89 H x 8.25 L x 5.5 W
Pages 195
Format Hardcover
Publication Date Nov 25, 2013
Language English
Category Business & Economics
About the Author

Meet Gary Vaynerchuk (VAY*NER*CHUK), a 33-year-old self-trained wine and social media expert who has revolutionized the wine industry. <br><br>Gary's cult-like following is the result of his unconventional, often irreverent commentary on wine, combined with his business acumen and foresight to use social media tools like Twitter, Facebook, and YouTube to reach an untapped audience. <br><br>He hosts a daily webcast called The Thunder Showon tv.winelibrary.com that attracts over 90,000 viewers each day. Recently, Gary's podcast became the most downloaded show on iTunes in the Food category, beating out venerable names in the industry including Martha Stewart and Jamie Oliver.

Editorial Reviews

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

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