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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation

ISBN 9781591392101
List Price $35.00 Priced from $17.50 - $22.40
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9781591392101
Wake-Up Call for Marketers on What CEOs Want and How to Deliver It.....CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance?Nirmalya Kumar argues that, while the function of marketing has lo
Hardcover
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Wake-Up Call for Marketers on What CEOs Want and How to Deliver It.....CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance?Nirmalya Kumar argues that, while the function of marketing has lo
Overview
Wake-Up Call for Marketers on What CEOs Want and How to Deliver It.....CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance?Nirmalya Kumar argues that, while the function of marketing has lo...

The book, Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation [Bulk, Wholesale, Quantity] ISBN# 9781591392101 in Hardcover by Kumar, Nirmalya may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
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More Information
Shipping Weight 1.2400
Publisher Harvard Business Review Press
ISBN-13 9781591392101
ISBN-10 1591392101
Product Dimensions 1.06 H x 9.48 L x 6.39 W
Pages 288
Format Hardcover
Publication Date May 4, 2004
Category Technology & Engineering
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