Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep moats find their defenses easily breached, or vast new markets are conjured from nothing. Trend lines resemble saw-tooth mountain ridges.
The world not only feels different. The data tell us it is different. Based on years of research by the directors of the McKinsey Global Institute, No Ordinary Disruption: The Four Forces Breaking all the Trends is a timely and important analysis of how we need to reset our intuition as a result of four forces colliding and transforming the global economy: the rise of emerging markets, the accelerating impact of technology on the natural forces of market competition, an aging world population, and accelerating flows of trade, capital and people.
The book, No Ordinary Disruption: The Four Global Forces Breaking All the Trends [Bulk, Wholesale, Quantity] ISBN# 9781610395793 in Hardcover by Dobbs, Richard may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.