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The Experience Economy

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The Experience Economy

ISBN 9781422161975
List Price $28.00 Priced from $14.00 - $17.92
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9781422161975
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.
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In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.
Overview
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable—and lucrative—impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

The book, The Experience Economy [Bulk, Wholesale, Quantity] ISBN# 9781422161975 in Paperback by Pine II, B. Joseph;Gilmore, James H. may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.
Product Details
More Information
Shipping Weight 0.8400
Publisher Harvard Business Review Press
Secondary Format Revised Ed.
ISBN-13 9781422161975
ISBN-10 1422161978
Product Dimensions 1.04 H x 8.24 L x 5.49 W
Pages 359
Format Paperback
Publication Date Jul 4, 2011
Language English
Category Business & Economics
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The Experience Economy

Paperback

As low as $17.92

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